Episode 31: Shortened, oops

Episode 31 was a tough show. We had technical issues right from the start as Geoff was disconnected and never reconnected. For my part, I was driving to Boston and had to pull off a monologue on the fly.

So the show was 15 minutes, as opposed to 30. We’re always trying to buy you more time in your day.

In this episode I expounded on the ideas laid out in my article on gap marketing. A brand can buy up advertising and target key demographics, but at the end of the day there are little things that can be done to assure a wide range of marketing efforts that don’t take a lot to do.

Listen now to Episode 31.