Episode 32: The Olympics Online

We bounced back nicely for episode 32 with a show about the Olympics and online sports coverage. Geoff is actually boycotting the Beijing games, the liberal pig.

The larger issue was in regards to the live online coverage of NBCOlympics.com. Is online sports viewing the new black?

Episode 32 - MP3

Episode 31: Shortened, oops

Episode 31 was a tough show. We had technical issues right from the start as Geoff was disconnected and never reconnected. For my part, I was driving to Boston and had to pull off a monologue on the fly.

So the show was 15 minutes, as opposed to 30. We’re always trying to buy you more time in your day.

In this episode I expounded on the ideas laid out in my article on gap marketing. A brand can buy up advertising and target key demographics, but at the end of the day there are little things that can be done to assure a wide range of marketing efforts that don’t take a lot to do.

Listen now to Episode 31.

Episode 30: Trolls and Blogger Fatigue!

Aaron joined the District of Corruption from Dearborn, MI at Ford HQ.

The NY Times wrote a big article on troll culture online. We discussed the phenomena of the troll – bad people on the Internet. Shocking, there are bad people online, just like there are in real life. Shocking!

The nuances and motives of trolls are interesting. We talked about our personal trolls, Geoff discussed Loren Feldman and Amanda Chapel. The key is to ignore that person, because they either go away or look foolish.

Aaron validates with his own unnamed troll experience one year ago. He then says if you achieve any kind of Internet fame, you will attract this kind of attention. Thick skin is mandatory, especially if you end up on Valleywag. We discussed a few more troll stories.
Then we bridged into fatigue, blogger exhaustion. You get sick of the blogs you are reading, you see nothing new, it’s time to shake it up. We talked about Corvida’s blogger burn-out.

When you are getting indirect or direct business benefit you have to plow through it. Aaron and Geoff use different methods of shaking it up to keep it fresh. We use different sources, themes, etc. If you get tired of the blogosphere it’s because you are sick of the people you are reading. We talked about looking at NY Times blog engine, Technorati, Ice Rocket, and Google as places to look for new content.

Download Episode 30 Today!